Q: Why in the world did you call this site here’s the thing?
A: Well, it means a couple of things. Literally, “here’s the thing,” check out this flashy new gadget. More importantly, it means “here’s the catch,” or “here’s the bottom line”—because that’s what this site is all about: cutting through the clutter and telling you what a given gadget, news story, or rumor means to you.
Q: I’ve got a burning tech question that I need help with. Can you help?
A: Absolutely. Submit your questions right here and I’ll do my best to answer, or even turn your query into a full-on blog post. Don’t worry, we won’t post your email address or full name.
Q: I want you to review my product!
A: Have a cool gadget or service you’d like us to check out? Submit your pitches right here and I’ll let let you know if we’re interested.
Q: So, do you keep all the cool gadgets that the companies send you?
A: Nope; as a matter of policy, I return all review units once I’m finished evaluating them. I also don’t accept free subscriptions to online services, although I’m OK with limited free trials for review purposes. The only exceptions to the “everything gets returned” rule are software and game discs under a certain value ($50 in the case of software, $60 for games). Regardless of the scenario, I’ll disclose everything that happened in terms of review units, services, or software.
Q: Do you ever go on all-expenses-paid trips or junkets?
A: No, I don’t. Whenever I travel to cover a company event or industry trade show, I go on my own dime.
Q: Do companies pay you or offer you better access in exchange for good coverage?
A: The vast majority of tech companies and PR agencies I’ve dealt with have been extremely professional and on the level—meaning they’d never overtly offer cash and/or goodies for flattering coverage or good reviews. But if it ever did happen, I’d politely (but firmly) decline.
Q: What about advertisers? Won’t companies get mad if you slam their products while they’re advertising on your site?
A: Well, maybe so. But the only way to maintain your trust is to ensure that my editorial is completely unbiased—and if I lose an advertiser or two in the process, so be it.
Q: I’ve got an idea or suggestion for here’s the thing. Where should I send it?
A: Submit it right here.
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