Like many other online ad companies, Google serves up “personalized” ads based on your surfing and search habits, and it even sifts through your gmail inbox for ad-friendly keywords. Should you be worried?

On this week’s podcast, we dive into Google’s targeted ads: what they are, how they work, what you can do to fine-tune the ads you’re seeing, and how to find out who Google thinks you are. Also: learn how to tell Google to stop tracking you.

Joining me this week are site co-founder Susan Leopold and contributor Adrianna Dufay.

Press the “play” button below to listen, or click the “Download” link to save the podcast to your desktop. You can also subscribe to the gadgetcast on iTunes.

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Have questions, comments, or suggestions for next week? Let us know!

Note: If you’re subscribed to our podcast but had trouble downloading the new episode earlier today, apologies; our podcast host had a few hiccups this morning. Everything should be working now, so give it another try. Sorry about that!